RITIKA SHARMA
View Resume ↗
CamPulse is a new AI-powered Video Management System (VMS) developed by Transline Technologies. It unifies 1,000+ camera streams, access control systems, and IoT sensors into a single dashboard.
Because CamPulse was a brand-new product, it had zero web presence. The sales team was relying on static slide decks to pitch to high-stakes buyers.
The Goal: Build the entire website from scratch - creating a modern, high-trust digital presence that explains a complex B2B product in seconds and drives qualified demo requests.
There were no past analytics, existing user flows, or ready-made marketing copy. Everything had to be structured from scratch.
B2B buyers don't easily trust new software with their physical security. The website needed to look established, secure, and enterprise-grade on day one.
The core engineering team spoke in heavy technical jargons (IP protocol, VDM orchestration, RTSP streams). I needed to translate these complex features into clear business outcomes.
Since we didn't have existing site analytics, I analyzed top enterprise SaaS and infrastructure landing pages, then spoke with our sales team to map out what buyers care about most.
I tested multiple layouts to strike the right balance between technical depth and effortless scannability. Incorporating feedback from sales and engineering team helped transform early, text-heavy drafts into a crisp, high-converting visual experience.
I combined enterprise SaaS research with direct sales insights to curate high-impact sections that drive conversion.
Placing a crisp, high-fidelity snippet of the software interface directly inside the landing page hero section creates instant visual contrast. It establishes product transparency right away without forcing users to scroll to see the product.
Each feature card combines concise copy with a micro-UI screenshot of the product in action (e.g., showing the actual search bar and threat notification cards). It lets buyers scan capabilities visually in under 5 seconds.
This section translates complex engineering into a clean, scannable flow diagram. It visually proves seamless integration across IP cameras, PTZ devices, IoT sensors, and network setups.
Tailored the hero carousel in Industry pages to showcase campus-specific scenarios—including student safety alerts, overcrowding, and unauthorized access—rather than generic product features. This helps university decision-makers immediately visualize the platform's value within seconds of landing on the page.
Displayed specialized UI dashboards across key verticals to show how the software handles industry-specific workflows. Providing realistic product previews helps decision-makers evaluate interface usability and feature relevance before booking a demo.
Building this 0-to-1 website helped turn a complex AI product into an easy-to-understand experience that drives sales.
Replaced static slide decks with a visual, interactive landing page that sales people can walk buyers through live.
Placing "Book a Demo" buttons at logical stopping points made it simple for visitors to request a walkthrough.
Showing real app screenshots directly on the site answered "what does it look like?" instantly, saving buyers time and building early trust.
Industry-specific pages (like Transport & Railways) helped buyers immediately see how the software solves their exact problems.
Building this 0-to-1 website helped turn a complex AI product into an easy-to-understand experience that drives sales.
Designing a 0-to-1 website for a complex product proved that information architecture and copy hierarchy matter just as much as visual UI.
Abstract tech claims don't convert; showing realistic, industry-specific dashboard previews builds immediate trust with technical gatekeepers.
Track drop-off rates on the "Book a Demo" CTA using Clarity/Hotjar heatmaps.
Experiment with alternate hero headlines to optimize conversion for high-volume industries like Manufacturing and Logistics.
